Subway is the United States’ second-largest fast food advertiser, trailing only McDonald’s. In 2011, it spent $516,000,000 on measurable advertising. Subway uses the advertising slogan “Eat Fresh” and focuses on how its sandwiches are made from freshly baked bread and fresh ingredients in front of customers to exact specifications by employees that Subway calls “Subway Sandwich Artists.” Subway discontinued the “Sub Club” promotion in 2005, citing an increase in the number of counterfeit stamps as a result of online auction sites and the increased availability of high-quality printers.

In November 2007, a Subway advertisement in the United States featured the cartoon character Peter Griffin (from Family Guy) promoting the new Subway Feast sandwich. Subway has also used an “instant win” game based on the Scrabble board game.

Since the first season of the US television series Chuck, Subway has run a product placement campaign. When the show’s ratings dropped in the second season, fans were encouraged to “save Chuck” by purchasing sub floats from Subway on April 27, 2009, the season finale. Subway’s chief marketing officer, Tony Pace, described it as the best product placement the restaurant chain has done “in years.”

Subway is offering a Buy One Sandwich, Get One Free Sandwich promotion to commemorate National Sandwich Day on November 3, 2015.

Subway has sponsored a number of sporting events, most notably NASCAR races, such as the Subway 400 (2002-2004), Subway 500 (2003-2007), Subway Fresh 500 (2005-2013), and Subway Firecracker 250. (2009-2016). From 2009 to 2014, Subway sponsored the Subway Super Series ice hockey tournament.